Search Engine Reputation Management

Search Engine Reputation Management

The case how we deleted negative tonality website from TOP-100 

In the beginning it was… 

an issue in search results. When users typed the brand related keywords (e.g. X reviews, X rating, about X and so on) they could see a website ranking TOP-1 with a very negative tonality. 

The goal was: move negative website out of top10. 

About the target: Local news website that is used to harm brands with negative reviews. They post articles, and then ask for a reward to delete them. Domain age 10+ years. Domain Rating 48. Ahrefs rank 753’000. The targeted page was published 3 years ago, article with 250 words. 15 backlinks from 12 domains was referring to this page. 

Milestone 1 – create content, publish it and get into top10 

Copywriting 

We’ve sorted all keywords by clusters and created an article for each. Every article was approximately the same: 

200 words 

Title had 1 or 2 keywords we target (if 2 separated by character “|” – means equal for Google) 

H1 with keyword, few H2 had all of the keywords we target with exact article; 

Numbered list 

3 images with alts made of keywords we target 

Posting 

We used multiple available publishing platforms: 

Habr 

Medium 

Telegraph 

Hubpages and dozens of other 

We’ve also used a few dropped domains that were relevant to the niche 

Link building strategy 

There’s no reason to reinvent the wheel and no reason to buy any links for the goal we had: we’ve used well-known lists of web2.0 websites. 

Milestone 2: Start tracking the keywords 

We use SpySERP’s rank tracker for this part: 

created a project 

set the search engines and keywords to track 

set the countries we want track 

Most of the articles with positive or neutral tonality got to TOP-10, but still none of them couldn’t reach TOP-1 since our “competitor” was a trustworthy website with cool engagement metrics. 

… a KEY to success 

After in-depth research (always do your homework!) we’ve found an opportunity to delete this page with negative tonality from Google index, completely. 

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